Complexity made clear

I’m Lorenzo, a Product Designer & Design Lead. I shape new software products and help existing ones evolve.

Explore my work

PRODUCT DESIGN / UX & UI

Selected work

Product direction, UX and interface design for complex business software.

SELECT A PROJECT

01 / AI Workflow Automation

From messages to operational workflows

AI Workflow AutomationDemo workspace

▧ Workflows▣ In Production◇ Ready

All activeNeeds inputAwaiting client⌕ Search workflow

✉ Request1

WF-2045□Fable Works

3,000 parcel labels

▤ 80 × 50 mm
◷ 04 Nov 2026

Needs Input

Adhesive specification is missing

Complete details ↗

▤ Quote3

WF-2041□Aster Studio

2,400 printed sleeves

▤ 210 × 148 mm
◷ 29 Oct 2026

Needs Input

Paper weight needs confirmation

Complete details ↗

WF-2042□Birch Atelier

600 presentation folders

▤ A4
◷ 30 Oct 2026

Approved

Quote approved internally; ready to share

View workflow ↗

WF-2043□Dune Workshop

1,200 product cartons

▤ 90 × 60 × 40 mm
◷ 02 Nov 2026

Awaiting Client

Waiting for artwork confirmation

View workflow ↗

▣ Order0

⚙ Production2

WF-2044□Elm Collective

800 product inserts

▤ 100 × 150 mm
◷ 26 Oct 2026

In progress

Print run scheduled

View workflow ↗

WF-2046□Grove Press

900 retail sleeves

▤ 180 × 120 mm
◷ 23 Oct 2026

Completed

Ready for dispatch

View workflow ↗

Reconstructed interface · Invented dataSwipe to inspect →Dark interface

DESIGN DECISION

Separate the stage of the work from the reason it can or cannot advance.

View case study

Design lead: Lorenzo Rogante · Product direction · Interaction design · UI design

02 / Customer Analytics

The right view for each question

Customer AnalyticsDemo workspace

Portfolio sales €5,442,100Forecast CLV €6,028,300 6 need attentionOct 2025 – Sep 2026

Europe 24 customers

SELECTED CUSTOMERGrove SupplyBologna · Italy€368,200 sales

Customer sales Size = sales

Natural Earth

Reconstructed interface · Invented dataSwipe to inspect →Dark interface

DESIGN DECISION

Change the representation while preserving customer identity, filters and period.

View case study

Design lead: Lorenzo Rogante · Product direction · Information architecture · UI design

03 / Manufacturing Operations

Making production dependencies visible

Manufacturing OperationsINTERACTIVE RECONSTRUCTION

LA-200 / C-104Drive-end housing
12 parts missing

12 units at risk · Review alternative supply

MO-1048 / 40 UNITSOrders and their dependencies

ILLUSTRATIVE RECONSTRUCTION / SYNTHETIC DATA

DESIGN DECISION

Keep the dependency path visible while moving from the production plan to a component.

View case study

Design lead: Lorenzo Rogante · Product direction · UX architecture · UI design

04 / Pricing Decision Support

Price decisions in context

Pricing Decision SupportDemo workspace

Network overview

8 stations · 16 fuel markets

Daily volume 91,200 LEst. daily margin change +€277Needs input 1 fuel market

Station pricing Current → proposed · €/L

STATIONPETROL · €/LDIESEL · €/L North junctionST-01River districtST-02East corridorST-03Park approachST-04West gateST-05Hill interchangeST-06South linkST-07Harbour routeST-08

Select a fuel market to inspect its proposal

Reconstructed interface · Invented dataSwipe to inspect →Dark interface

DESIGN DECISION

Keep the proposed price, expected impact and operating conditions in the same investigation.

View case study

Design lead: Lorenzo Rogante · UX architecture · Interaction design · UI design

From a first idea
To what comes next

A design approach shaped around the task, the information behind it and the constraints of implementation.

Frame the task

Start with the decision someone needs to make. Align the team on the available information, the people involved and the limits of the task.

Map the relationships

Connect the entities and dependencies behind the interface. A production issue becomes understandable when the affected component and order can be traced.

Define states and actions

Separate workflow progress from operational status. Make missing information, review points and the next available action explicit.

Prototype the comparison

Make alternative views tangible. A geographic view and a sales comparison can answer different questions while preserving the same customer context.

Resolve the details

Bring behaviour, edge cases and technical constraints into the conversation with developers. Pricing proposals, for example, need a meaningful state when cost data is missing.

From Italy
Open to the world

I’m Lorenzo. I like getting into the details: why an operator misses an alert, what a manager needs to compare, where an automated workflow should stop and ask for help. That’s the work I want to do more of.

I’m based in Civitanova Marche, on Italy’s Adriatic coast. I work in English and Italian and I’m open to remote roles and collaborations.

Tell me about your project

Lorenzo RoganteProduct Designer & Design Lead

Civitanova Marche

Civitanova Marche, Italy
Available for remote work

Complexity made clear

✉ Request1

▤ Quote3

▣ Order0

⚙ Production2

Network overview

From a first ideaTo what comes next

Frame the task

Map the relationships

Define states and actions

Prototype the comparison

Resolve the details

From ItalyOpen to the world

From a first idea
To what comes next

From Italy
Open to the world